How many connected devices are in your home? If you’re like most people, you may have more than 20! From your personal and work laptops to your cell phone, smartwatch, game console, personal assistant, and even your smart thermometer or Ring doorbell, the intelligent devices and gadgets used in day-to-day life are increasing rapidly.
The growing market for connected devices has created a competitive landscape for system integrators, who exist to integrate various offerings – their own and those of third-party vendors – into products that market leaders in telecom, broadcast and other industries can leverage to delight customers. The point is to consolidate and simplify service offerings to end customers, enabling product differentiation and creating new revenue streams.
One technology that system integrators can incorporate in their products to serve numerous use cases is device recognition technology. Let’s examine what it is and why it’s an important capability for helping consumers manage the growing number of connected devices and technologies in the home.
Device recognition technology scans a network and detects and identifies all connected devices by type, make and model using just the Media Access Control (MAC) address of the device. It can also pinpoint a device’s location on the network and detect the OS version installed.
Lansweeper is the leader in device recognition technology, applying credential-free recognition and advanced machine learning techniques to identify all types of devices – even non-scannable devices and those that only connect to the network briefly – without the need for credentials. It provides a complete and accurate inventory of all connected devices – from routers and gateways, to desktops, laptops, tablets and IoT devices. In fact, Lansweeper can recognize over 50 billion connected devices – and its library is growing by the minute.
Telecom providers who can gain visibility into all connected devices on the home network can offer differentiated services to end customers, including network optimization, device monitoring and management, granular parental controls, and cost savings. They can also gather valuable information about what types of products, devices and services consumers are using, in order to innovate new products that better meet their needs.
What’s more, as the number of devices in the home proliferates, the need for efficient and effective device management and security is critical. With insight into every device on the network, homeowners and their service providers can work together to enhance network security and reduce the risk of a data breach. They can more easily manage and troubleshoot network issues, ensure the correct security protocols and updates are in place, and quickly identify and remediate problems.
Increasingly, these capabilities will be in high demand, as the smart home continues to get smarter. Telecom providers will begin to prioritize system integrators that offer device recognition as part of their product offerings, because it will enable a competitive advantage.
For example, NETGEAR has embedded Lansweeper’s Device Recognition Technology in select router management systems, providing end-users with complete visibility of all devices, and control over their activity and access. By employing real-time device intelligence, the company has successfully delivered a high-value service to their customers while investing limited development resources.
For example, one European telecom provider used Lansweeper to better understand the devices their customers were using, and to create a foundation for improving the customer experience. Using Lansweeper, they compiled an accurate device inventory for each of their customers, including the brand, model, and operating system, and created detailed profiles that they used for developing supplementary services based on device types. Read the full case study here.
Lansweeper optimizes network visibility and provides an enriched data set for creating innovative, next-generation products, resulting in increased performance and control, minimized risk and exceptional customer experiences. While our Device Recognition Technology is complex behind the scenes, we’ve made it super easy to integrate into your products using our Development Toolkit, which encompasses SDKs and a Cloud API.
Learn more and get started today!